🎯 #27 Everything is an Ad

Hey everyone --

Andrew Yates from Promoted.ai joins us for our 27th episode to discuss ad tech, his thoughts on SaaS value creation, and how he and the team at Promoted.ai are optimizing marketplaces.

Using ad-like ranking and scoring systems similar to those that run ad networks, Promoted.ai helps companies like Hipcamp use their own data to provide the most relevant content. This means higher conversion rates.

We also had a great time going over Andrew's history in ad tech, his experience building and optimizing ad systems, and his philosophy in building Promoted -- everything is an ad.

If you'd like to read the transcript, you can check out Promoted's Medium post.

Cheers,

-- Jake & Arun